Comfort

Riding the Rove is like catching up with an old friend — comfortable, reliable, and always up for an adventure. Whether you're cruising through the city, exploring country trails, or just taking the scenic route home, the Rove is right there with you. Key Performance Factors Trail Tamer Equipped with a suspension fork, the Rove provides extra comfort and control, ready to tackle gravel and trails the moment you venture off the beaten path. Confident Cruiser Thanks to responsive, reliable disc brakes, you'll always have speed management at your fingertips, rain or shine. Practical Partner With integrated mounts for a rear cargo rack and a low standover height for easy mounting and dismounting, the Rove turns bike errands into a hassle-free experience.

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips.

Premium Lightweight Alloy Frame - Durable ALUXX aluminum frameset features mid-step or low step-through design. Integrated Stem - Short stem provides better control Comfortable Saddle - Selle Royal Saddle offers a smooth and pleasant ride Disc Brakes - Powerful braking performance for maximum control in all conditions Grippy Tires - High-volume 2.4-inch tires provide a smooth ride experience Wide Gear Range - 8-Speed drivetrain for hilly terrain

PEDAL TO WORK, MEET FRIENDS FOR COFFEE OR BUILD UP FITNESS ON THE BIKE PATH. THE ALIGHT FITS RIGHT INTO A FUN, HEATHY LIFESTYLE. KEY PERFORMANCE FACTORS Casual Comfort An upright riding position and flat handlebars make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness The lightweight, balanced geometry of the ALUXX-grade aluminum frame provides an energizing combination of speed and stability. Stylish Versatility Equipped with integrated mounts for racks, fenders or panniers, this bike blends urban style and road bike agility.

Cruise in style and comfort with the Flourish Disc—the perfect companion for running errands or cruising with friends. With its lightweight design, easy handling, and reliable disc brakes, you'll feel confident and carefree on every adventure. Choose from a variety of models that feature trendy colors and must-have accessories, all designed to complement your unique style and enhance your riding experience. Confidence Inspiring Enjoy a seamless ride with the Flourish's lightweight and durable aluminum frame that features an effortless step-through design, as well as dependable disc brakes that ensure safe and secure stopping power in any weather or road condition. Comfortable Cruising Ride in comfort and control with pressure-relieving grips and the Selle Royal Essenza+ saddle, which offer support and reduce the impact of bumpy roads and paved paths. Fully Equipped Experience a carefree ride with a complete set of accessories, including fenders that block debris, a kickstand for easy parking, a chain cover that keeps your clothes spotless, and a hem weight that keeps your outfit secure when riding.

Cruise in style and comfort with the Flourish Disc—the perfect companion for running errands or cruising with friends. With its lightweight design, easy handling, and reliable disc brakes, you'll feel confident and carefree on every adventure. Choose from a variety of models that feature trendy colors and must-have accessories, all designed to complement your unique style and enhance your riding experience. Confidence Inspiring Enjoy a seamless ride with the Flourish's lightweight and durable aluminum frame that features an effortless step-through design, as well as dependable disc brakes that ensure safe and secure stopping power in any weather or road condition. Comfortable Cruising Ride in comfort and control with pressure-relieving grips and the Selle Royal Essenza+ saddle, which offer support and reduce the impact of bumpy roads and paved paths. Fully Equipped Experience a carefree ride with a complete set of accessories, including fenders that block debris, a kickstand for easy parking, a chain cover that keeps your clothes spotless, and a hem weight that keeps your outfit secure when riding.

Main street, side streets or forest trails. Your choices are limitless with the versatile Rove. Key Performance Factors: Dirt-Road Ready A suspension fork offers more comfort and control when you leave the pavement for gravel and trails. Stability and Control Responsive, reliable disc brakes help you keep your speed in check, even in wet weather. Useful Integrated mounts let you attach a rear cargo rack, and the low standover height makes getting on and off less a hassle when you’re running errands by bike.

With its flat handlebar, comfortable upright positioning, and smooth, powerful disc brakes, Roam combines the best qualities of a road bike and a mountain bike. Now you can follow your own route wherever it goes. Key Performance Factors Agility and control Updated flat-bar frame geometry puts the rider in a position that balances efficiency with stability, and disc brakes give you added control on rugged roads or dirt. Smooth-riding comfort The D-Fuse seatpost and suspension fork absorb road shocks and vibrations, and EasyRide Tubeless tires let you run lower pressure for a smoother ride quality and a reduced risk of flats. Integrated rack mounts Compatible with rear racks, allowing easy cargo capacity for daily trips or longer treks.

With its flat handlebar, comfortable upright positioning and smooth, powerful disc brakes, Roam combines the best qualities of a road bike and a mountain bike. Now you can follow your own route wherever it goes. Key Performance Factors Agility and control Updated flat-bar frame geometry puts the rider in a position that balances efficiency with stability, and disc brakes give you added control on rugged roads or dirt. Smooth-riding comfort The D-Fuse seatpost and suspension fork absorb road shocks and vibrations, and EasyRide Tubeless tires let you run lower pressure for a smoother ride quality and a reduced risk of flats. Integrated rack mounts Compatible with rear racks, allowing easy cargo capacity for daily trips or longer treks.

The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. IT'S RIGHT FOR YOU IF… You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from. THE TECH YOU GET Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. THE FINAL WORD The Townie is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. WHY YOU'LL LOVE IT - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. IT'S RIGHT FOR YOU IF… You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from. THE TECH YOU GET Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. THE FINAL WORD The Townie 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. WHY YOU'LL LOVE IT - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.